$Apple Inc Whys everyone talking about 9/15. It's buy the rumor sell the news.. If apple was going to go up due to this it would have already began.. In other words it will have no impact and when the news comes out hence (sell the news) it will most likely drop it more.. All you who thinks 9/15 is going to make it run have no idea how stocks work. It hasn't began running up so it most likely just isn't.. News could drop it more though.. I know it doesn't make logical sense to work this way but that's the way it is..