$Jumia I believe fare value on JMIA is 1x P/B at $2.58 until they actually have a logical and logistical business plan on their cost analysis for promoting and delivering more goods. Very wishy washy to go along with most of Africa's economy failures to grow e-commerce. You all can be as bullish as you want but the mere fact is this company is depending on a third world Country that has no infrastructure for online shopping and has the 9 lowest rated States for shopping online in the world. A year after its much heralded debut on the New York Stock Exchange, e-commerce start-up Jumia has shut down in three African states, struggled to turn a profit and got dumped by its original owners.